Those segments are included into the category of Question mark which have low relative market share and operate in high sales growth industry. BCG matrix examination of Microsoft is given below. Following are the categories of segments in BCG matrix Cash cows, Dogs, Question mark and Stars. BCG Matrix is a four quadrants graphic representation of multiple segments, which can be analyze by means of Market share and Industry sales growth rate. This matrix was specially designed for those companies which have multiple profit centers or operates in multiple industries. BSG Matrix is one of the tool which can be useful for top level manager to cope with dilemmas like, which strategy should be adopted for which segment? BCG Matrix was developed by a private consulting firm, based in Boston “Boston consulting firm”. Therefore, to cope with the problem top-level managers use tools to formulate distinct strategy for each segment according to its needs. For such organization formulation of strategy can be very complicated for top-level management. Gigantic Corporation like Microsoft is not easy to manage, as mentioned in introduction that, Corporation has multiple operating segment and each segment operates in distinct industry. 2015-2016 Microsoft bought two eminent companies LinkedIn and Skype technologies. Moreover, Microsoft Corporation operates in gaming industry, X-box and other complementary product and software related to the product is also the creation of company. Presently, Apple and Google are the core competitors of Microsoft in operating systems. 2009-2015 windows 7 seized the highest market share compare to, Microsoft other operating systems. Windows 7 was a big success on the part of Microsoft, in operating system industry. Some of the operating systems developed by Microsoft are, Windows 7, Windows 8.1, Window xp, window8, window Vista and others. Unfortunately, company has lost its market share to android in operating system industry. The foundation of the company was built on, developing interpreting system for Altair 8800, eventually, company became market leader in computer operating system developing industry.
Microsoft operates in multiple industries which are as follow, computer hardware, computer software, digital distribution and consumer electronics. It was founded by two friends, Bill gates and Paul Allan on April 4, 1975, in New Mexico. It’s headquarter is located in Redmond Washington USA. Microsoft Corporation is an American technology company.
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